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Case Studies
CASE STUDY - CAPESTORM
CASE STUDY: CAPESTORM
Capestorm pauses to take a compass reading
CASE STUDY - CAPESTORM
CASE STUDY: CAPESTORM
Tackling entrenched township practices
News
Pricing must match company strategy
Organisational values must touch and inspire employees
Understanding customer value allows for longer-term strategies
Branding gives SMEs a step up
Deconstruct branding and you’ll find a promise
Skill, chicanery and a dash of search-engine snake oil
Resources
Use a ’killer app’ approach to make a dramatic difference
How to… Choose the right access method
How to… Get your business online
Integrated Communications and Customer Relations
THE NEXT STEP – Putting your plans in place:
Solutions
Sort the professional agencies from the amateurs
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What is the Real Business Network?
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